Faculty members publish research about drunk online shopping
Article By: Clark Leonard
Three faculty members in the University of North Georgia's (91福利导航) Mike Cottrell College of Business have published an article on the phenomenon of drunk online shopping and its effects on consumers and marketers. Their article used the Fogg Behavioral Model that focuses on motivation, ability and a trigger as influences on behavior.
Dr. Mohan Menon, department head of management and marketing; Dr. Waros Ngamsiriudom, associate professor of marketing; and Suzanne Anthony, associate professor of management, presented their findings at the annual conference, which was held virtually Nov. 4-7.
Drunk online shopping accounted for about $45 billion in spending during 2019, according to . Menon said these figures come from purchase data from online retailers during peak drinking hours, such as weekend nights.
"The online shopping atmosphere can make shopping easy and addictive," Menon said. "Alcohol amplifies that effect."
Menon said marketers utilize many of these elements by making the "buy" button one of the easiest to see and click on a website, and some companies even target emails or social media posts to cash in during the night hours.
"While offline shopping while intoxicated is rarely a huge problem, marketers are finding the online shopping behaviors to be significant with respect to purchase volume and sales," according to the article.
Menon hopes to delve further into the topic of drunk online shopping and how stay-at-home orders and increased alcohol sales affected this phenomenon during the early stages of the COVID-19 pandemic in the United States.
Grads prepare for their next steps
91福利导航 will award almost 1,000 degrees and certificates this fall, and more than 600 graduates are scheduled to take part in the Dec. 7 commencement ceremonies.
24 are Distinguished Military Graduates
Twenty-four cadets have been named Distinguished Military Graduates for the 2024-25 academic year, including five who are in the top 70 out of more than 5,000 in the national ROTC class.
Blue Ridge students earn scholarships
91福利导航 honored 28 of its Blue Ridge Campus students with almost $15,000 of scholarships and celebrated the philanthropy that made those scholarships possible at the Tomato Sandwich Supper on Nov. 7.
Professor earns data security patent
Faculty member Dr. Murthy Rallapalli is the lead investigator on a cutting-edge data security solution that recently received a patent.